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  "path": "/newswire/startup-cpg-newswire-scotts-protein-balls-launches-in-target-stores-along-the-east-coast",
  "publishedAt": "2026-02-19T02:17:10.000Z",
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  "textContent": "#### Startup CPG Newswire:\n_Scott’s Protein Balls Launches in Target Stores Along the East Coast_\n\nPRESS RELEASE — NEWS PROVIDED BY Lori Levine  for Scott’s Protein Balls\n\n**NEW YORK, NY (FEBRUARY 2026)** — Scott’s Protein Balls today announced its launch in select Target stores along the East Coast, including New York, New Jersey, Connecticut, Massachusetts, Pennsylvania, Maine, New Hampshire, Delaware, North Carolina, and Virginia.\n\nThe rollout reflects Target’s continued focus on elevating emerging brands that align with\nconsumer demand for transparency, simple ingredients, and convenient functional foods.\n“Target has built a reputation for identifying better-for-you brands that deliver strong turns and a\nclear value proposition to modern shoppers,” said Lori Levine, CEO and Co-Founder of Scott’s\nProtein Balls. “We’re proud to partner with a retailer that understands the acceleration of the\nrefrigerated protein snacking segment and the need for products that bridge freshness, taste,\nnutrition, and convenience.”\n\nScott’s Protein Balls feature clean labels, plant-based formulations, and a fresh-from-the-fridge\nprofile designed for consumers seeking minimally processed snacks made with recognizable\ningredients. The lineup includes flavors such as Peanut Butter Cacao, Brownie Batter, and\nConfetti.\n\nThe brand’s expansion into Target follows strong regional performance across natural, grocery,\nand specialty retail channels. According to the company, the refrigerated protein snack category\ncontinues to gain momentum as shoppers prioritize fresh, nutrient-dense, on-the-go solutions for\nbusy lifestyles.\n\n“This launch represents a meaningful step in scaling our retail footprint,” Levine added. “We\nremain focused on offering retailers a differentiated, clean-ingredient product that meets the\nexpectations of today’s health-conscious consumer.”\n\nScott’s Protein Balls are now featured in the refrigerated healthy snacking set at select Target\nstores along the East Coast and are also available online at Target.com.\n\n**About Scott’s Protein Balls**\n\nScott’s Protein Balls produces clean-ingredient, protein-forward snacks made with simple,\nrecognizable ingredients. The brand offers refrigerated, plant-based, gluten-free, dairy-free,\nsoy-free, kosher, and non-GMO protein balls, including nut-free options.\nFounded by breast cancer survivor Lori Levine, the company partners with the Breast Cancer\nResearch Foundation (BCRF), donating a portion of sales to breast cancer research.\nHeadquartered in New York, Scott’s Protein Balls continues to expand nationwide through grocery, specialty, and mass retail partners.\nFor more information, visit www.scottsproteinballs.com. press@scottsproteinballs.com\n\n_**If your brand wants to publish a press release on the Startup CPG Newswire, fill out the form****here**. _\n\n_The news and images contained on this page has been provided by a third party. Startup CPG does not verify, endorse, or vouch for any information or content submitted by third parties, or verify the identity, credentials, or expertise of third parties. We encourage you to consider carefully the source of all information and content provided by third parties on this website._\n\n**Join Startup CPG!**\n\nHave you joined our *free* Slack community yet? Join the largest CPG community in the world to receive and share on-the-spot advice, industry news and data, and exclusive discounts and opportunities for emerging brands.\n\nIf you want to be the first to know about key business updates from the most innovative early CPG brands, sign up for our bi-weekly Newswire roundups here.",
  "title": "Startup CPG Newswire:  Scott’s Protein Balls Launches in Target Stores Along the East Coast"
}