Startup CPG Section at Expo West 2026

Announcing the Startup CPG Section at Expo West 2026

We are so excited to feature 18 new and emerging CPG brands at Expo West! The Startup CPG section is dedicated to featuring early stage brands from all over the US. We cannot wait for you all to meet these true CPG innovators and immerse yourselves in the Startup CPG experience. Make sure to stop by our booth – 8904 in the Hot Products Pavilion – ACC Level3 – and register for our offsite events!

Startup CPG x Expo West Agenda:

March 3rd

• 6-9pm – The Kickoff Dinner @ Anaheim White House – REGISTER HERE

March 4th

• 9am – 6pm – visit our section on the show floor!
• 7-10pm – Startup CPG’s Alley Rally – REGISTER HERE

March 5th

• 9am – 6pm – visit our section on the show floor!
• 6-9pm – Founder Dinner – REGISTER HERE

March 6th

• 10am – 2pm – visit our section on the show floor!

Meet the Brands in the Startup CPG Section

BEAUTY BRANDS

True Moringa

True Moringa makes regenerative skincare powered by superfood ingredients grown with love on our organic farm in Ghana. To date, True Moringa has planted over 4 million trees and serves over 5000 small farming families.

BEVERAGE BRANDS

Brause

Brause is a premium, health-conscious take on German Craft Sodas. 100% made in the US.

KACE Tea

KACE is an Asian-inspired iced tea brand where fresh brewed tea meets real fruit juice for a vibrant, refreshing experience.

Pricklee

Pricklee is on a mission to replace artificial hydration with nature’s most sustainable and hydrating superfruit: the prickly pear cactus!

The Lucky Ox

The Lucky Ox is more than a beverage company. It is a celebration of Asian-American culture, the resilience of the immigrant journey, and the joy of bringing people together, one sip at a time. Each drink is crafted with culturally rooted flavors and timeless stories, offering a gateway to heritage. ‘It Wasn’t Just Luck’ is a tribute to those who came before and a reminder of the perseverance behind every bottle.

FOOD BRANDS

Baobest Baobab Superfruit Bites

We are on a mission to share the wonders of baobab, from the Tree of Life in Africa, with the world.

DEFI Snacks

DEFI is a breakthrough protein-filled, gluten-free chocolate with over 25g protein/bag, blending indulgent taste & cutting-edge nutrition.

Hola Mija Chips

Reviving the flavors we grew up with using grass-fed tallow and the best real ingredient- never seed oils. We craft traditional snacks made cleaner, richer, and better for you.

Kelsi’s

Kelsi’s creates indulgent, better-for-you snacks that bring joy and nourishment to everyday life. We’re on a mission to make treats that taste amazing, use only real ingredients, and support our community—donating 5% of profits to ALS research and care.

KESSHŌ

We bridge the east and the west with award-winning Asian-inspired bean to bar chocolate and artisan gelatos.

Krack’d Snacks

We’re the guilt-free sugar cravings solution that empowers you to satisfy both your cravings and health commitments with only 1g of sugar!

Little Latke

Introducing Little Latke – the world’s first-ever shelf-stable potato latke crisps. This exciting new snack innovation, inspired by a love for nostalgic flavors, brings a unique combination of nostalgia, an irresistible salty and savory flavor, and a satisfying crunch to each bite. It’s a snack like no other, offering a taste of tradition with a modern twist.

Made with natural, simple ingredients, Little Latke is carefully baked with shredded potatoes to achieve the perfect golden-brown crunch. It is Kosher-certified, vegan, and gluten-free and free of artificial sweeteners, artificial flavors, synthetic colors, high fructose corn syrup (HFCS), and hydrogenated oils.

Little Zing

Little Zing’s mission is to reinvent mustard with a bold, saucy twist on a 100-year-old family recipe — delivering unforgettable flavor and a condiment that makes everything it touches more exciting.

Loopini

Loopini is reinventing pizza. Elevating taste, upgrading ingredients, and revolutionizing nutrition. Powered by lupini, our protein-packed recipe makes pizza better for you, so you can enjoy it every day and feel good about it.

My Better Batch

My Better Batch is a women-owned, premium baking brand redefining shortcuts in the kitchen. Our better-than-homemade cookie mixes are made with clean, non-GMO Project Verified ingredients and thoughtfully crafted to deliver homemade taste in a fraction of the time it would take to bake from scratch. Designed for today’s busy shoppers, My Better Batch makes it easy to bake something special without sacrificing taste or quality.

Oishii Farm Corp

Combining Japanese tradition with cutting edge technology; Oishii is a visionary farming company with a passion for fruit, using indoor vertical farming techniques to grow produce that is good for you and the planet.

Pisqueya

Pisqueya is a bold, flavor-forward brand on a mission to elevate Latin Caribbean culture through food. Founded by Maritza Abreu and inspired by her family’s Dominican restaurant in Brooklyn, Pisqueya brings the vibrant, authentic tastes of the Caribbean to a wider audience. With products like their passion fruit hot sauce—made with ingredients sourced directly from the Dominican Republic—Pisqueya blends tradition with innovation, while creating space for Caribbean stories and flavors in the global food space.

PET BRANDS

Ava’s Pet Palace

Our mission is to create healthy, limited-ingredient treats pets love, made with simple ingredients, sustainable packaging, and a whole lot of heart all while inspiring change, giving back, and proving that Gen Z-led, purpose-driven brands belong in every pet aisle.

Visit the Startup CPG Booth #4528A

Startup CPG is the biggest CPG community on the planet with over 30k members. We believe in the massive potential of small consumer brands — and have made it our mission to empower them along their journey. Startup CPG connects emerging brands to resources, industry partners, and the most supportive community in the industry.

Through our online community on Slack, our in-person events, and our media and resources — podcast, databases, webinars, and more — Startup CPG brings major opportunities to emerging brands at NO COST.

We ’re excited to meet you at the show!