Walmart is Buying a Company That Runs Ads on Smart TVs & Streaming Players

Walmart has announced an agreement to acquire Vibe.co, a self-serve connected television advertising platform designed to simplify streaming TV ad campaigns for performance-focused marketers. The move integrates Vibe.co’s technology into Walmart Connect, the retailer’s commerce media platform, with the goal of making connected TV, or CTV, advertising more accessible, measurable, and effective for small and […] The post Walmart is Buying a Company That Runs Ads on Smart TVs & Streaming Players appeared first on Cord Cutters News.