How Roku Turned Its Free Streaming Service, The Roku Channel, Into a Powerhouse That Changed The Company Forever
| Cord Cutters News
June 22, 2026
In a remarkable turnaround for the streaming industry, Roku’s free ad-supported service, The Roku Channel, has surged to become the most-watched free streaming platform in the United States. Launched in September 2017 as a simple way for content owners to reach Roku users without building dedicated apps, the service has evolved into a powerhouse that […]
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