Apple TV’s MLS Deal Gets a World Cup Boost as Viewership Surges 62%

Major League Soccer says it is already benefiting from the growing buzz around the 2026 FIFA World Cup. In a new update, MLS said it averaged 7.9 million live match viewers per week across linear and streaming platforms, including Apple, during the first three months of the 2026 season, a 62% year-over-year increase. That momentum […] The post Apple TV’s MLS Deal Gets a World Cup Boost as Viewership Surges 62% appeared first on Cord Cutters News.