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  "path": "/economy/2026/5/2/k-pops-bts-comeback-tour-rallies-south-koreas-global-soft-power-drive?traffic_source=rss",
  "publishedAt": "2026-05-02T02:25:22.000Z",
  "site": "https://www.aljazeera.com",
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  "textContent": "K-pop sensations BTS ignited a wave of interest in South Korean culture that now extends from food to cosmetics.",
  "title": "K-pop’s BTS comeback tour rallies South Korea’s global ‘soft power’ drive"
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