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  "path": "/2026/03/13/buzzfeed-doubts-it-can-stay-in-business-after-pivot-to-ai.html",
  "publishedAt": "2026-03-14T00:17:52.000Z",
  "site": "https://boingboing.net",
  "tags": [
    "Post",
    "AI",
    "buzzfeed",
    "media",
    "serious business",
    "Pulitzer prize-winning newsroom",
    "turned on ChatGPT",
    "AI would \"replace the majority\"",
    "a disastrous earnings cal",
    "l",
    "the writing on the wall.",
    "Read the rest",
    "BuzzFeed doubts it can stay in business after pivot to AI",
    "Boing Boing"
  ],
  "textContent": "\n\nAs 2023 beckoned, BuzzFeed CEO Jonah Peretti shut down the site's Pulitzer prize-winning newsroom, then turned on ChatGPT, and soon announced that AI would \"replace the majority\" of content henceforth. Three years on, a disastrous earnings call put the writing on the wall. — Read the rest \n\nThe post BuzzFeed doubts it can stay in business after pivot to AI appeared first on Boing Boing.",
  "title": "BuzzFeed doubts it can stay in business after pivot to AI"
}