Airport Discovery Is Changing Faster Than Most Teams Realize

Airport discovery no longer begins with the airport. Travelers increasingly discover routes through:Google Flightsairline platformsAI-assisted recommendationssearch enginessocial contentthird-party travel ecosystemsThat shift matters.Because travelers are often evaluating flight options before they’ve consciously chosen an airport.In many cases, the airport decision is being shaped upstream by:search visibilityroute awarenessrecommendation systemsalgorithmic prioritizationThis creates a very different marketing environment.Airport websites [...] The post Airport Discovery Is Changing Faster Than Most Teams Realize appeared first on Advance Media New York.