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  "path": "/2026/03/branding-genius-this-man-calls-never-doing-anything-for-anybody-self-care/",
  "publishedAt": "2026-03-28T18:32:19.000Z",
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    "Health",
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    "Branding genius! This man calls never doing anything for anybody “self care”",
    "The Beaverton"
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  "textContent": "Move over, Madison Avenue marketing gurus! This local branding phenom has come up with the perfect communications hack to shift ordinary self-centredness into aspirational boundary-setting. By simply re-classifying his utter disinterest in ever helping any of his loved ones, for fear of temporarily inconveniencing himself, 34-year-old back end software developer Grayden Clements has gone from […]\n\nThe post Branding genius! This man calls never doing anything for anybody “self care” appeared first on The Beaverton.",
  "title": "Branding genius! This man calls never doing anything for anybody “self care”"
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