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  "path": "/p/from-luxury-spa-to-weekly-ritual-the-democratization-of-recovery",
  "publishedAt": "2026-03-31T23:30:00.000Z",
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  "textContent": "Recovery used to mean a quarterly spa trip. SWTHZ has turned it into a weekly ritual with 100 private contrast therapy studios across 25+ states.",
  "title": "From Luxury Spa to Weekly Ritual: The Democratization of Recovery"
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