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  "path": "/2026/04/03/social-media-users-are-less-active-on-platforms-due-to-rise-of-short-form-video/",
  "publishedAt": "2026-04-03T14:04:28.000Z",
  "site": "https://petapixel.com",
  "tags": [
    "Culture",
    "News",
    "Technology",
    "instagram",
    "ofcom",
    "shortformvideo",
    "socialmedia",
    "tiktok",
    "unitedkingdom",
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  "textContent": "A new study revealed that U.K. social media users are less active due to the dominance of short-form video on the most popular platforms -- in a trend that's likely reflected across the Western world.\n\n[Read More]",
  "title": "Social Media Users are Less Active on Platforms Due to Rise of Short-Form Video"
}