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  "path": "/2026/07/official-comcast-sky-acquiring-itv-britain/",
  "publishedAt": "2026-07-06T07:10:49.000Z",
  "site": "https://thedesk.net",
  "tags": [
    "Europe",
    "News",
    "Television",
    "Comcast",
    "ITV",
    "ITVX (streaming service)",
    "NBC Universal",
    "Sky Group",
    "Sky UK",
    "TheDesk.net",
    "make sure our stories appear in your Google search results by adding us as a trusted source",
    "sign up for our free newsletters here."
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  "textContent": "Sky says the acquisition strengthens its ability to compete with global streaming platforms, while ITV says its public service broadcasting obligations remain protected.—\n\n_This story first appears at TheDesk.net, a premium source for original news and analysis on the business of media and technology._\n\n**Never miss a story — make sure our stories appear in your Google search results by adding us as a trusted source, and sign up for our free newsletters here.**",
  "title": "Comcast’s Sky makes ITV acquisition official, will spend $2.16 billion to buy broadcaster"
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