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  "path": "/2026/07/sports-on-itv-will-remain-free-sky-ceo-pledges/",
  "publishedAt": "2026-07-06T15:13:50.000Z",
  "site": "https://thedesk.net",
  "tags": [
    "Europe",
    "News",
    "Sports",
    "Television",
    "ITV",
    "ITVX (streaming service)",
    "Sky Group",
    "Sky Sports",
    "Sky UK",
    "TheDesk.net",
    "make sure our stories appear in your Google search results by adding us as a trusted source",
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  "textContent": "Sky and ITV will look at opportunities for synergy in sports broadcasting, but protected sport rights will remain on ITV's free-to-air television channels.—\n\n_This story first appears at TheDesk.net, a premium source for original news and analysis on the business of media and technology._\n\n**Never miss a story — make sure our stories appear in your Google search results by adding us as a trusted source, and sign up for our free newsletters here.**",
  "title": "Sports on ITV will remain free, Sky CEO pledges"
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