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  "path": "/2026/07/tvb-criticizes-nielsen-gauge-reports-as-inadequate-incomplete/",
  "publishedAt": "2026-07-01T15:00:00.000Z",
  "site": "https://thedesk.net",
  "tags": [
    "Advertising (Industry)",
    "Broadcast",
    "News",
    "Streaming",
    "Technology",
    "Television",
    "Nielsen",
    "Television Bureau of Advertising (TVB)",
    "The Gauge",
    "Top Story",
    "TheDesk.net",
    "make sure our stories appear in your Google search results by adding us as a trusted source",
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  "textContent": "Nielsen's most-recent Ad-Supported Gauge report artificially inflate streaming viewership by leaving out key data and focusing on the wrong demographic, the TVB said on Wednesday.—\n\n_This story first appears at TheDesk.net, a premium source for original news and analysis on the business of media and technology._\n\n**Never miss a story — make sure our stories appear in your Google search results by adding us as a trusted source, and sign up for our free newsletters here.**",
  "title": "TVB criticizes Nielsen Gauge reports as inadequate, incomplete"
}