{
  "$type": "site.standard.document",
  "bskyPostRef": {
    "cid": "bafyreibrng4w7wywsnzbsf5yhk3nt2b6ywajokoysrmmc4jc66czcwryna",
    "uri": "at://did:plc:hlkxkc6wrsfmziszxcoqfxdi/app.bsky.feed.post/3mp3tyyyv5g32"
  },
  "coverImage": {
    "$type": "blob",
    "ref": {
      "$link": "bafkreiadpitddw27g62uh4p36pe4pzfwzcvx7ltu3njqpva2ehkfas6mzq"
    },
    "mimeType": "image/webp",
    "size": 16002
  },
  "path": "/2026/06/comcast-channel-4-itv-sky-ads-product/",
  "publishedAt": "2026-06-24T19:17:15.000Z",
  "site": "https://thedesk.net",
  "tags": [
    "Advertising (Industry)",
    "Europe",
    "News",
    "Television",
    "Brightline",
    "Channel 4 (UK)",
    "Sky Group",
    "TheDesk.net",
    "make sure our stories appear in your Google search results by adding us as a trusted source",
    "sign up for our free newsletters here."
  ],
  "textContent": "The platform allows advertisers to buy premium TV inventory across all three broadcasters through a single self-service interface—\n\n_This story first appears at TheDesk.net, a premium source for original news and analysis on the business of media and technology._\n\n**Never miss a story — make sure our stories appear in your Google search results by adding us as a trusted source, and sign up for our free newsletters here.**",
  "title": "Comcast works with British broadcasters on Universal Ads product"
}