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  "path": "/2026/06/walmart-acquires-vibe-co/",
  "publishedAt": "2026-06-23T17:08:46.000Z",
  "site": "https://thedesk.net",
  "tags": [
    "Advertising (Industry)",
    "News",
    "Technology",
    "Television",
    "Top Story",
    "Vizio",
    "Walmart",
    "TheDesk.net",
    "make sure our stories appear in your Google search results by adding us as a trusted source",
    "sign up for our free newsletters here."
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  "textContent": "The acquisition is primarily aimed at strengthening Walmart Connect's commerce media and connected TV advertising capabilities; financial terms were not disclosed.—\n\n_This story first appears at TheDesk.net, a premium source for original news and analysis on the business of media and technology._\n\n**Never miss a story — make sure our stories appear in your Google search results by adding us as a trusted source, and sign up for our free newsletters here.**",
  "title": "Walmart acquires Vibe.co amid stronger push into connected TV advertising"
}