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  "path": "/2026/06/xumo-expands-ad-targeting-capabilities-with-gracenote-iris-tv-pacts/",
  "publishedAt": "2026-06-23T19:09:58.000Z",
  "site": "https://thedesk.net",
  "tags": [
    "Advertising (Industry)",
    "News",
    "Streaming",
    "Technology",
    "Charter (Spectrum)",
    "Comcast",
    "Gracenote",
    "IRIS.TV",
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    "make sure our stories appear in your Google search results by adding us as a trusted source",
    "sign up for our free newsletters here."
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  "textContent": "The initiative aims to provide advertisers with richer content signals for improved targeting, brand safety and campaign performance.—\n\n_This story first appears at TheDesk.net, a premium source for original news and analysis on the business of media and technology._\n\n**Never miss a story — make sure our stories appear in your Google search results by adding us as a trusted source, and sign up for our free newsletters here.**",
  "title": "Xumo expands ad targeting capabilities with Gracenote, IRIS.TV pacts"
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