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  "path": "/2026/06/itn-local-programmatic-platform-comscore-dentsu/",
  "publishedAt": "2026-06-22T20:03:10.000Z",
  "site": "https://thedesk.net",
  "tags": [
    "Advertising (Industry)",
    "News",
    "News Brief",
    "Technology",
    "Comscore",
    "TheDesk.net",
    "make sure our stories appear in your Google search results by adding us as a trusted source",
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  "textContent": "ITN says the move is part of a broader effort to modernize local television advertising through automation and programmatic workflows.—\n\n_This story first appears at TheDesk.net, a premium source for original news and analysis on the business of media and technology._\n\n**Never miss a story — make sure our stories appear in your Google search results by adding us as a trusted source, and sign up for our free newsletters here.**",
  "title": "ITN expands local TV programmatic platform with Comscore audience data integration"
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