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  "path": "/2026/06/samba-acquires-bestever-ai/",
  "publishedAt": "2026-06-22T13:44:53.000Z",
  "site": "https://thedesk.net",
  "tags": [
    "Advertising (Industry)",
    "News",
    "Technology",
    "Artificial Intelligence",
    "Samba TV",
    "Top Story",
    "TheDesk.net",
    "make sure our stories appear in your Google search results by adding us as a trusted source",
    "sign up for our free newsletters here."
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  "textContent": "The acquisition adds Bestever’s generative AI capabilities for campaign planning, creative development and competitive analysis.—\n\n_This story first appears at TheDesk.net, a premium source for original news and analysis on the business of media and technology._\n\n**Never miss a story — make sure our stories appear in your Google search results by adding us as a trusted source, and sign up for our free newsletters here.**",
  "title": "Samba acquires Bestever AI to accelerate autonomous advertising tools"
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