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  "path": "/2026/06/wpp-media-launches-ai-standards-initiative/",
  "publishedAt": "2026-06-22T13:50:30.000Z",
  "site": "https://thedesk.net",
  "tags": [
    "Advertising (Industry)",
    "News",
    "Technology",
    "Television",
    "Artificial Intelligence",
    "Comcast Advertising",
    "Disney Advertising",
    "Fox Advertising",
    "FreeWheel (Comcast)",
    "Interactive Advertising Bureau (IAB)",
    "NBC Universal",
    "WPP Media",
    "TheDesk.net",
    "make sure our stories appear in your Google search results by adding us as a trusted source",
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  "textContent": "WPP is working with major media companies on the initiative, including Comcast Advertising, Disney, Fox, NBCUniversal, Netflix and Paramount.—\n\n_This story first appears at TheDesk.net, a premium source for original news and analysis on the business of media and technology._\n\n**Never miss a story — make sure our stories appear in your Google search results by adding us as a trusted source, and sign up for our free newsletters here.**",
  "title": "WPP Media launches initiative to develop AI standards for TV and video advertising"
}