{
  "$type": "site.standard.document",
  "bskyPostRef": {
    "cid": "bafyreifgbfrradu2s7274v5a4sr3vx7pdcygwnrkrpn5m46a75yandezgq",
    "uri": "at://did:plc:hlkxkc6wrsfmziszxcoqfxdi/app.bsky.feed.post/3mosddmyjmsi2"
  },
  "coverImage": {
    "$type": "blob",
    "ref": {
      "$link": "bafkreidil3vajvoln2jqqnomc6zozyp6i4iv5c3kzxlwccjmzx3yknrqfy"
    },
    "mimeType": "image/webp",
    "size": 30836
  },
  "path": "/2026/06/channel-4-google-display-video-360-partnership/",
  "publishedAt": "2026-06-21T00:48:30.000Z",
  "site": "https://thedesk.net",
  "tags": [
    "Advertising (Industry)",
    "Europe",
    "News",
    "News Brief",
    "Television",
    "Channel 4 (UK)",
    "Google",
    "TheDesk.net",
    "make sure our stories appear in your Google search results by adding us as a trusted source",
    "sign up for our free newsletters here."
  ],
  "textContent": "The broadcaster described the launch as part of a broader strategy to make its inventory easier to buy through programmatic channels.—\n\n_This story first appears at TheDesk.net, a premium source for original news and analysis on the business of media and technology._\n\n**Never miss a story — make sure our stories appear in your Google search results by adding us as a trusted source, and sign up for our free newsletters here.**",
  "title": "Channel 4 expands Google partnership with new audience-targeting marketplace"
}