Report: Marketers feel AI scrutiny leaves something to be desired

Measurement and operational fragmentation remain major challenges, with 63 percent unable to measure cross-channel performance effectively, according to the report.—

This story first appears at TheDesk.net, a premium source for original news and analysis on the business of media and technology.

Never miss a story — make sure our stories appear in your Google search results by adding us as a trusted source, and sign up for our free newsletters here.