{
  "$type": "site.standard.document",
  "bskyPostRef": {
    "cid": "bafyreidubpl2fbxglydstyikcqkkp2ne5wz4fa6dtwrppnc7mlu3biimum",
    "uri": "at://did:plc:hlkxkc6wrsfmziszxcoqfxdi/app.bsky.feed.post/3moe6tlnh27d2"
  },
  "coverImage": {
    "$type": "blob",
    "ref": {
      "$link": "bafkreic7eprf75vy7rek6rjdbdy27hupyaecdmhlntfrjbzrxt5obzfjay"
    },
    "mimeType": "image/webp",
    "size": 117636
  },
  "path": "/2026/06/vab-connected-tv-ownership-reaching-saturation-point-in-u-s/",
  "publishedAt": "2026-06-15T18:02:08.000Z",
  "site": "https://thedesk.net",
  "tags": [
    "News",
    "Streaming",
    "Technology",
    "Television",
    "Amazon Fire TV",
    "Google TV",
    "Roku",
    "StreamTV Show",
    "Video Advertising Bureau (VAB)",
    "Vizio",
    "TheDesk.net",
    "make sure our stories appear in your Google search results by adding us as a trusted source",
    "sign up for our free newsletters here."
  ],
  "textContent": "Most households in the U.S. who want a connected TV device already have one, while the number of customers paying for traditional TV has fallen over the past few years. —\n\n_This story first appears at TheDesk.net, a premium source for original news and analysis on the business of media and technology._\n\n**Never miss a story — make sure our stories appear in your Google search results by adding us as a trusted source, and sign up for our free newsletters here.**",
  "title": "VAB: Connected TV ownership reaching saturation point in U.S."
}