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  "path": "/2026/06/omnicom-roku-home-screen-ad-study/",
  "publishedAt": "2026-06-13T10:57:30.000Z",
  "site": "https://thedesk.net",
  "tags": [
    "Advertising (Industry)",
    "News",
    "Streaming",
    "Television",
    "Omnicom",
    "Roku",
    "TheDesk.net",
    "make sure our stories appear in your Google search results by adding us as a trusted source",
    "sign up for our free newsletters here."
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  "textContent": "A mixture of traditional video spots with home screen advertising can boost recall and purchase intent, according to Omnicom and Roku's latest study.—\n\n_This story first appears at TheDesk.net, a premium source for original news and analysis on the business of media and technology._\n\n**Never miss a story — make sure our stories appear in your Google search results by adding us as a trusted source, and sign up for our free newsletters here.**",
  "title": "Omnicom: Home screen ads increase connected TV campaign performance"
}