TV operating systems emerge as next front in connected TV battleground

Smart TV operating systems from companies like Samsung, LG Electronics and Roku are becoming central hubs for advertising and data, while emergent platforms from V and TiVo are focusing on underserved international markets.—

This story first appears at TheDesk.net, a premium source for original news and analysis on the business of media and technology.

Never miss a story — make sure our stories appear in your Google search results by adding us as a trusted source, and sign up for our free newsletters here.