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  "path": "/2026/06/telemundo-no-commercials-water-breaks-fifa-world-cup/",
  "publishedAt": "2026-06-04T18:25:39.000Z",
  "site": "https://thedesk.net",
  "tags": [
    "Advertising (Industry)",
    "News",
    "Sports",
    "Television",
    "2026 FIFA World Cup",
    "Comcast",
    "Peacock",
    "Telemundo",
    "TheDesk.net",
    "make sure our stories appear in your Google search results by adding us as a trusted source",
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  "textContent": "Telemundo has committed itself to covering hydration breaks during the FIFA World Cup tournament rather than opting-in to new commercial sponsorship opportunities made available by FIFA.—\n\n_This story first appears at TheDesk.net, a premium source for original news and analysis on the business of media and technology._\n\n**Never miss a story — make sure our stories appear in your Google search results by adding us as a trusted source, and sign up for our free newsletters here.**",
  "title": "Telemundo says it will not air commercials during World Cup hydration breaks"
}