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  "path": "/2026/06/nielsen-most-watched-nba-team-data-2026/",
  "publishedAt": "2026-06-03T18:23:41.000Z",
  "site": "https://thedesk.net",
  "tags": [
    "News",
    "Sports",
    "Streaming",
    "Television",
    "National Basketball Association (NBA)",
    "Nielsen",
    "Top Story",
    "TheDesk.net",
    "make sure our stories appear in your Google search results by adding us as a trusted source",
    "sign up for our free newsletters here."
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  "textContent": "NBA regular-season viewership increased 27 percent, driven by expanded distribution across streaming and traditional platforms, according to Nielsen.—\n\n_This story first appears at TheDesk.net, a premium source for original news and analysis on the business of media and technology._\n\n**Never miss a story — make sure our stories appear in your Google search results by adding us as a trusted source, and sign up for our free newsletters here.**",
  "title": "Nielsen: Oklahoma City Thunder are most-watched NBA team on TV"
}