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  "path": "/2026/05/mrc-reaffirms-accreditation-for-nielsens-big-data-panels-currency/",
  "publishedAt": "2026-05-27T23:43:18.000Z",
  "site": "https://thedesk.net",
  "tags": [
    "Advertising (Industry)",
    "Broadcast",
    "News",
    "Streaming",
    "Technology",
    "Television",
    "Media Rating Council",
    "Nielsen",
    "TheDesk.net",
    "make sure our stories appear in your Google search results by adding us as a trusted source",
    "sign up for our free newsletters here."
  ],
  "textContent": "The MRC said it is satisfied Nielsen has addressed points made in a March marketplace update that expressed concern about some of the intelligence firm's methodologies.—\n\n_This story first appears at TheDesk.net, a premium source for original news and analysis on the business of media and technology._\n\n**Never miss a story — make sure our stories appear in your Google search results by adding us as a trusted source, and sign up for our free newsletters here.**",
  "title": "MRC reaffirms accreditation for Nielsen’s Big Data + Panels currency"
}