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  "path": "/2026/05/omdia-big-tech-dominate-ctv-ad-revenue-2030/",
  "publishedAt": "2026-05-21T19:02:47.000Z",
  "site": "https://thedesk.net",
  "tags": [
    "Advertising (Industry)",
    "News",
    "Technology",
    "Television",
    "Amazon",
    "Google",
    "Netflix",
    "Omdia",
    "Prime Video (Amazon)",
    "YouTube",
    "TheDesk.net",
    "make sure our stories appear in your Google search results by adding us as a trusted source",
    "sign up for our free newsletters here."
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  "textContent": "CTV ad revenue revenue is on pace to nearly double over the next five years, with three tech companies expected to control half of the market by the end of the decade.—\n\n_This story first appears at TheDesk.net, a premium source for original news and analysis on the business of media and technology._\n\n**Never miss a story — make sure our stories appear in your Google search results by adding us as a trusted source, and sign up for our free newsletters here.**",
  "title": "Omdia: Big Tech companies to dominate connected TV advertising market by 2030"
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