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  "path": "/2026/05/videoamp-fetv-fmc-measurement-deal/",
  "publishedAt": "2026-05-20T19:57:46.000Z",
  "site": "https://thedesk.net",
  "tags": [
    "Advertising (Industry)",
    "Broadcast",
    "News",
    "Television",
    "Family Entertainment Television",
    "Nielsen",
    "VideoAmp",
    "TheDesk.net",
    "make sure our stories appear in your Google search results by adding us as a trusted source",
    "sign up for our free newsletters here."
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  "textContent": "Family Entertainment Television will use measurement from VideoAmp as an alternative currency ahead of its Upfront presentation.—\n\n_This story first appears at TheDesk.net, a premium source for original news and analysis on the business of media and technology._\n\n**Never miss a story — make sure our stories appear in your Google search results by adding us as a trusted source, and sign up for our free newsletters here.**",
  "title": "Family Entertainment Television signs measurement deal with Videoamp"
}