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  "path": "/2026/05/transunion-youtube-measurement-attribution-partnership/",
  "publishedAt": "2026-05-20T20:05:29.000Z",
  "site": "https://thedesk.net",
  "tags": [
    "Advertising (Industry)",
    "News",
    "Streaming",
    "Technology",
    "Television",
    "Google",
    "YouTube",
    "TheDesk.net",
    "make sure our stories appear in your Google search results by adding us as a trusted source",
    "sign up for our free newsletters here."
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  "textContent": "Marketers can compare YouTube performance against other channels within a unified attribution framework; U.S. Bank participated in an early pilot.—\n\n_This story first appears at TheDesk.net, a premium source for original news and analysis on the business of media and technology._\n\n**Never miss a story — make sure our stories appear in your Google search results by adding us as a trusted source, and sign up for our free newsletters here.**",
  "title": "TransUnion, Google bring YouTube measurement to attribution platform"
}