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  "path": "/2026/05/gracenote-ctv-budget-show-data-survey/",
  "publishedAt": "2026-05-14T14:42:47.000Z",
  "site": "https://thedesk.net",
  "tags": [
    "Advertising (Industry)",
    "News",
    "Streaming",
    "Technology",
    "Television",
    "Gracenote",
    "Nielsen",
    "TheDesk.net",
    "make sure our stories appear in your Google search results by adding us as a trusted source",
    "sign up for our free newsletters here."
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  "textContent": "More marketers would shift their budgets to connected TV from traditional channels if better show-level reporting signals were available, Gracenote says.—\n\n_This story first appears at TheDesk.net, a premium source for original news and analysis on the business of media and technology._\n\n**Never miss a story — make sure our stories appear in your Google search results by adding us as a trusted source, and sign up for our free newsletters here.**",
  "title": "Gracenote: CTV budgets would improve with stronger show-level data"
}