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  "path": "/2026/05/parks-associates-paramount-wbd-combined-streaming-reach/",
  "publishedAt": "2026-05-04T16:53:24.000Z",
  "site": "https://thedesk.net",
  "tags": [
    "News",
    "Streaming",
    "Television",
    "Discovery Plus",
    "HBO Max",
    "Paramount",
    "Paramount Plus",
    "Parks Associates",
    "Top Story",
    "Warner Bros Discovery",
    "TheDesk.net",
    "make sure our stories appear in your Google search results by adding us as a trusted source",
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  "textContent": "The combined platform scale would rival competing streaming products offered by Netflix, Amazon and Disney, which have stronger broadband reach.—\n\n_This story first appears at TheDesk.net, a premium source for original news and analysis on the business of media and technology._\n\n**Never miss a story — make sure our stories appear in your Google search results by adding us as a trusted source, and sign up for our free newsletters here.**",
  "title": "Parks Associates: Combined Paramount-WBD will reach half of U.S. broadband households"
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