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  "path": "/2026/04/parks-roku-samsung-are-dominate-connected-tv-platforms-in-u-s-homes/",
  "publishedAt": "2026-04-23T08:45:52.000Z",
  "site": "https://thedesk.net",
  "tags": [
    "Advertising (Industry)",
    "News",
    "Streaming",
    "Technology",
    "Television",
    "Amazon Fire TV",
    "Future of Video 2026",
    "LG",
    "Parks Associates",
    "Prime Video (Amazon)",
    "Roku",
    "Samsung",
    "Samsung TV Plus",
    "The Roku Channel",
    "Tizen OS",
    "WebOS (LG)",
    "TheDesk.net",
    "make sure our stories appear in your Google search results by adding us as a trusted source",
    "sign up for our free newsletters here."
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  "textContent": "Control of the operating system remains a primary battleground for ad revenue, as hardware giants use their reach to scale proprietary FAST services.—\n\n_This story first appears at TheDesk.net, a premium source for original news and analysis on the business of media and technology._\n\n**Never miss a story — make sure our stories appear in your Google search results by adding us as a trusted source, and sign up for our free newsletters here.**",
  "title": "Parks: Roku, Samsung are dominate connected TV platforms in U.S. homes"
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