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  "path": "/2026/04/iab-tech-lab-programmatic-advertising-council/",
  "publishedAt": "2026-04-21T15:52:59.000Z",
  "site": "https://thedesk.net",
  "tags": [
    "Advertising (Industry)",
    "News",
    "Streaming",
    "Technology",
    "Television",
    "Interactive Advertising Bureau (IAB)",
    "TheDesk.net",
    "make sure our stories appear in your Google search results by adding us as a trusted source",
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  "textContent": "The group will address auction transparency, data standards and transaction integrity amid growing programmatic ad spending.—\n\n_This story first appears at TheDesk.net, a premium source for original news and analysis on the business of media and technology._\n\n**Never miss a story — make sure our stories appear in your Google search results by adding us as a trusted source, and sign up for our free newsletters here.**",
  "title": "IAB Tech Lab forms council to improve programmatic ad standards, transparency"
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