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  "path": "/2026/04/viant-to-acquire-tvision-insights-for-40-million/",
  "publishedAt": "2026-04-15T12:17:06.000Z",
  "site": "https://thedesk.net",
  "tags": [
    "Advertising (Industry)",
    "News",
    "News Brief",
    "Technology",
    "Television",
    "TVision Insights",
    "Viant Technology",
    "TheDesk.net",
    "make sure our stories appear in your Google search results by adding us as a trusted source",
    "sign up for our free newsletters here."
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  "textContent": "The combined platform will offer advertisers a unified view of campaign performance across linear and streaming TV, free from platform self-attribution bias.—\n\n_This story first appears at TheDesk.net, a premium source for original news and analysis on the business of media and technology._\n\n**Never miss a story — make sure our stories appear in your Google search results by adding us as a trusted source, and sign up for our free newsletters here.**",
  "title": "Viant to acquire TVision Insights for $40 million"
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