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  "path": "/2026/04/bitmovin-adds-support-for-sgai-to-enhance-ad-supported-streaming-products/",
  "publishedAt": "2026-04-01T14:05:05.000Z",
  "site": "https://thedesk.net",
  "tags": [
    "Advertising (Industry)",
    "News",
    "News Brief",
    "Streaming",
    "Technology",
    "Bitmovin",
    "TheDesk.net",
    "make sure our stories appear in your Google search results by adding us as a trusted source",
    "sign up for our free newsletters here."
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  "textContent": "Bitmovin on Tuesday announced it has added support for Server-Guided Ad Insertion (SGAI) across its playback products, a move aimed at improving ad delivery and monetization for streaming video providers.—\n\n_This story first appears at TheDesk.net, a premium source for original news and analysis on the business of media and technology._\n\n**Never miss a story — make sure our stories appear in your Google search results by adding us as a trusted source, and sign up for our free newsletters here.**",
  "title": "Bitmovin adds support for SGAI to enhance ad-supported streaming products"
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