{
  "$type": "site.standard.document",
  "bskyPostRef": {
    "cid": "bafyreidh3ucxtm6fsdl3psv55zw5e2d5ljc3ohd6iysuifhja2l7iyok34",
    "uri": "at://did:plc:hlkxkc6wrsfmziszxcoqfxdi/app.bsky.feed.post/3mifqytzjmjg2"
  },
  "coverImage": {
    "$type": "blob",
    "ref": {
      "$link": "bafkreib726yfzqyeupvpwll7nsicxxotqvecitxsmqko7z4fenehflnayy"
    },
    "mimeType": "image/webp",
    "size": 84624
  },
  "path": "/2026/03/viewpoint-walmart-newfront-vision-commerce/",
  "publishedAt": "2026-03-31T19:25:49.000Z",
  "site": "https://thedesk.net",
  "tags": [
    "Advertising (Industry)",
    "Exclusive",
    "News",
    "Opinion",
    "Streaming",
    "Technology",
    "Television",
    "2026 IAB NewFronts",
    "Top Story",
    "Vizio",
    "Vizio WatchFree Plus",
    "Walmart",
    "TheDesk.net",
    "make sure our stories appear in your Google search results by adding us as a trusted source",
    "sign up for our free newsletters here."
  ],
  "textContent": "Vizio is central to Walmart’s vision of transforming from a retail media network into a full “content-to-commerce” ecosystem, able to finally compete head-to-head with Amazon.—\n\n_This story first appears at TheDesk.net, a premium source for original news and analysis on the business of media and technology._\n\n**Never miss a story — make sure our stories appear in your Google search results by adding us as a trusted source, and sign up for our free newsletters here.**",
  "title": "Walmart’s NewFront Vision: Content-to-Commerce"
}