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  "path": "/2026/03/altman-solon-streamers-content-creators-reshaping-sports-rights-economics/",
  "publishedAt": "2026-03-18T19:13:52.000Z",
  "site": "https://thedesk.net",
  "tags": [
    "News",
    "Sports",
    "Streaming",
    "Technology",
    "Television",
    "Altman Solon",
    "TheDesk.net",
    "make sure our stories appear in your Google search results by adding us as a trusted source",
    "sign up for our free newsletters here."
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  "textContent": "Rights holders are exploring new revenue streams like direct-to-consumer services, data monetization and advertising.—\n\n_This story first appears at TheDesk.net, a premium source for original news and analysis on the business of media and technology._\n\n**Never miss a story — make sure our stories appear in your Google search results by adding us as a trusted source, and sign up for our free newsletters here.**",
  "title": "Altman Solon: Streamers, content creators reshaping sports rights economics"
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