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  "path": "/2026/03/vab-voting-ads-on-television-survey/",
  "publishedAt": "2026-03-17T16:41:06.000Z",
  "site": "https://thedesk.net",
  "tags": [
    "Advertising (Industry)",
    "News",
    "Streaming",
    "Television",
    "2026 Election",
    "FAST (Streaming)",
    "Video Advertising Bureau (VAB)",
    "TheDesk.net",
    "make sure our stories appear in your Google search results by adding us as a trusted source",
    "sign up for our free newsletters here."
  ],
  "textContent": "Viewers exposed to political messaging on TV are more likely to engage, seek information and take action.—\n\n_This story first appears atTheDesk.net, a premium source for original news and analysis on the business of media and technology._\n\n**Never miss a story —make sure our stories appear in your Google search results by adding us as a trusted source, and sign up for our free newsletters here.**",
  "title": "VAB: Most prospective voters engage with ad-supported TV"
}