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  "path": "/2026/03/tvb-study-tv-advertising-most-effective-purchase-intent/",
  "publishedAt": "2026-03-10T18:31:10.000Z",
  "site": "https://thedesk.net",
  "tags": [
    "Advertising (Industry)",
    "News",
    "Television",
    "Television Bureau of Advertising (TVB)",
    "TheDesk.net",
    "make sure our stories appear in your Google search results by adding us as a trusted source",
    "sign up for our free newsletters here."
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  "textContent": "TV’s impact in the awareness stage was five times greater than social media and seven times greater than non-TV streaming video platforms.—\n\n_This story first appears atTheDesk.net, a premium source for original news and analysis on the business of media and technology._\n\n**Never miss a story —make sure our stories appear in your Google search results by adding us as a trusted source, and sign up for our free newsletters here.**",
  "title": "Study: TV remains most-important ad platform across purchase funnel"
}