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  "path": "/2026/03/media-ratings-council-questions-nielsens-revised-audience-estimates/",
  "publishedAt": "2026-03-07T20:46:02.000Z",
  "site": "https://thedesk.net",
  "tags": [
    "Advertising (Industry)",
    "News",
    "News Brief",
    "Technology",
    "Television",
    "Media Rating Council",
    "Nielsen",
    "TheDesk.net",
    "make sure our stories appear in your Google search results by adding us as a trusted source",
    "sign up for our free newsletters here."
  ],
  "textContent": "The watchdog reported a 10 percent decline in adults 25–54 impressions and raised concerns about panel representation and modeling accuracy.—\n\n_This story first appears atTheDesk.net, a premium source for original news and analysis on the business of media and technology._\n\n**Never miss a story —make sure our stories appear in your Google search results by adding us as a trusted source, and sign up for our free newsletters here.**",
  "title": "Media Rating Council questions Nielsen’s revised audience estimates"
}