{
  "$type": "site.standard.document",
  "bskyPostRef": {
    "cid": "bafyreifmwpkqk4muhasx2zylobbu2wkyh6shbs6qgq7idf5tz3wcz5hkva",
    "uri": "at://did:plc:hlkxkc6wrsfmziszxcoqfxdi/app.bsky.feed.post/3mfsvilhhutq2"
  },
  "coverImage": {
    "$type": "blob",
    "ref": {
      "$link": "bafkreia4gzsqs2ygpcyh377267w33oni63fksxngtm3x5ua5m2rlsfawjy"
    },
    "mimeType": "image/webp",
    "size": 58532
  },
  "path": "/2026/02/virgin-media-to-include-sky-atlantic-in-some-pay-tv-packages/",
  "publishedAt": "2026-02-26T08:57:16.000Z",
  "site": "https://thedesk.net",
  "tags": [
    "Europe",
    "News",
    "News Brief",
    "Television",
    "Comcast",
    "HBO Max",
    "Sky Group",
    "Sky UK",
    "Virgin Media",
    "TheDesk.net",
    "make sure our stories appear in your Google search results by adding us as a trusted source",
    "sign up for our free newsletters here."
  ],
  "textContent": "Virgin Media is adding a new channel from Comcast's Sky Group that will allow some of its pay TV customers to access hit shows from HBO.—\n\n_This story first appears atTheDesk.net, a premium source for original news and analysis on the business of media and technology._\n\n**Never miss a story —make sure our stories appear in your Google search results by adding us as a trusted source, and sign up for our free newsletters here.**",
  "title": "Virgin Media to include Sky Atlantic in some pay TV packages"
}