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  "path": "/2026/02/altmon-solon-global-sports-survey-7th-edition/",
  "publishedAt": "2026-02-26T09:46:27.000Z",
  "site": "https://thedesk.net",
  "tags": [
    "News",
    "Sports",
    "Technology",
    "Television",
    "Altman Solon",
    "TheDesk.net",
    "make sure our stories appear in your Google search results by adding us as a trusted source",
    "sign up for our free newsletters here."
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  "textContent": "Most sports executives have expressed optimism about the industry's short-term outlook, driven primarily by shifting fan consumption habits and stronger investor confidence.—\n\n_This story first appears atTheDesk.net, a premium source for original news and analysis on the business of media and technology._\n\n**Never miss a story —make sure our stories appear in your Google search results by adding us as a trusted source, and sign up for our free newsletters here.**",
  "title": "Altman Solon: Sports enters new growth cycle as viewing habits shift"
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