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  "path": "/2026/02/vab-premium-streamers-outperform-youtube-in-ad-effectiveness/",
  "publishedAt": "2026-02-25T18:04:56.000Z",
  "site": "https://thedesk.net",
  "tags": [
    "Advertising (Industry)",
    "News",
    "Streaming",
    "Television",
    "Video Advertising Bureau (VAB)",
    "YouTube",
    "TheDesk.net",
    "make sure our stories appear in your Google search results by adding us as a trusted source",
    "sign up for our free newsletters here."
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  "textContent": "Premium video delivered 33 percent higher co-viewing and sessions averaging 1 hour and 18 minutes, 49 percent longer than YouTube, according to VAB's study.—\n\n_This story first appears atTheDesk.net, a premium source for original news and analysis on the business of media and technology._\n\n**Never miss a story —make sure our stories appear in your Google search results by adding us as a trusted source, and sign up for our free newsletters here.**",
  "title": "VAB: Premium streamers outperform YouTube in advertising effectiveness"
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