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  "path": "/2026/02/the-trade-desk-ventura-ecosystem-v-nexxen/",
  "publishedAt": "2026-02-24T23:59:21.000Z",
  "site": "https://thedesk.net",
  "tags": [
    "Advertising (Industry)",
    "News",
    "Streaming",
    "Technology",
    "Television",
    "Guy Edri (VIDAA)",
    "Nexxen",
    "The Trade Desk",
    "Ventura (streaming OS)",
    "VIDAA",
    "TheDesk.net",
    "make sure our stories appear in your Google search results by adding us as a trusted source",
    "sign up for our free newsletters here."
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  "textContent": "The Trade Desk has launched a new cross-collaboration initiative called Ventura Ecosystem, with V (formerly VIDAA) and Nexxen as its first participants.—\n\n_This story first appears atTheDesk.net, a premium source for original news and analysis on the business of media and technology._\n\n**Never miss a story —make sure our stories appear in your Google search results by adding us as a trusted source, and sign up for our free newsletters here.**",
  "title": "The Trade Desk partners with VIDAA, Nexxen on CTV-focused Ventura Ecosystem"
}