{
  "$type": "site.standard.document",
  "bskyPostRef": {
    "cid": "bafyreid26usxrpqwr3ezxgp44m3iboy6vvzrbi5tuv3rbmnl3ed3fztn2a",
    "uri": "at://did:plc:hlkxkc6wrsfmziszxcoqfxdi/app.bsky.feed.post/3mf5sprx76gt2"
  },
  "coverImage": {
    "$type": "blob",
    "ref": {
      "$link": "bafkreicoki2l3h7uyfje5qpk37erxozmrt5ihuksaqsaryn72s43m344zi"
    },
    "mimeType": "image/webp",
    "size": 26834
  },
  "path": "/2026/02/warc-netflix-set-to-earn-8-billion-in-ad-revenue-by-2030/",
  "publishedAt": "2026-02-18T18:33:55.000Z",
  "site": "https://thedesk.net",
  "tags": [
    "Advertising (Industry)",
    "News",
    "Streaming",
    "Technology",
    "Television",
    "Netflix",
    "Top Story",
    "WARC",
    "TheDesk.net",
    "make sure our stories appear in your Google search results by adding us as a trusted source",
    "sign up for our free newsletters here."
  ],
  "textContent": "Netflix is on track to capture nearly 10 percent of global connected TV (CTV) advertising spend by 2027 as its ads business accelerates from a nascent revenue stream into a central growth driver.—\n\n_This story first appears atTheDesk.net, a premium source for original news and analysis on the business of media and technology._\n\n**Never miss a story —make sure our stories appear in your Google search results by adding us as a trusted source, and sign up for our free newsletters here.**",
  "title": "WARC: Netflix set to earn $8 billion in ad revenue by 2030"
}