{
  "$type": "site.standard.document",
  "bskyPostRef": {
    "cid": "bafyreic5muyffjqvgwp2pwywy6e23ly3jrid6femurtw2kkvipseoqlegi",
    "uri": "at://did:plc:hlkxkc6wrsfmziszxcoqfxdi/app.bsky.feed.post/3mf25jlkxnou2"
  },
  "coverImage": {
    "$type": "blob",
    "ref": {
      "$link": "bafkreihukkwlf4z6gmfuitcoyjy75k4dwzqm2uko4vhqwf44fsesn2mfka"
    },
    "mimeType": "image/webp",
    "size": 45112
  },
  "path": "/2026/02/nba-sees-higher-tv-ratings-from-nbc-espn-under-new-rights-package/",
  "publishedAt": "2026-02-16T22:31:13.000Z",
  "site": "https://thedesk.net",
  "tags": [
    "Broadcast",
    "News",
    "Sports",
    "Streaming",
    "Television",
    "ABC",
    "Comcast",
    "ESPN",
    "National Basketball Association (NBA)",
    "NBC Sports",
    "NBC Universal",
    "Peacock",
    "Prime Video (Amazon)",
    "TNT Sports (US)",
    "Walt Disney Company",
    "Warner Bros Discovery",
    "TheDesk.net",
    "make sure our stories appear in your Google search results by adding us as a trusted source",
    "sign up for our free newsletters here."
  ],
  "textContent": "NBA games are averaging 1.8 million viewers across the NBA's three TV partners, up 16 percent from last season.—\n\n_This story first appears atTheDesk.net, a premium source for original news and analysis on the business of media and technology._\n\n**Never miss a story —make sure our stories appear in your Google search results by adding us as a trusted source, and sign up for our free newsletters here.**",
  "title": "NBA sees higher TV ratings from NBC, ESPN under new rights package"
}