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  "path": "/2026/02/nbc-affiliates-ratings-winter-olympic-games-2026/",
  "publishedAt": "2026-02-16T20:14:47.000Z",
  "site": "https://thedesk.net",
  "tags": [
    "Broadcast",
    "News",
    "Sports",
    "Television",
    "2026 Winter Olympic Games",
    "Cox Media Group",
    "E. W. Scripps Company",
    "Gray Media",
    "Hearst Television",
    "NBC",
    "Nexstar Media Group",
    "TEGNA",
    "Top Story",
    "TheDesk.net",
    "make sure our stories appear in your Google search results by adding us as a trusted source",
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  "textContent": "NBC affiliates across the country are seeing viewership boosts thanks to the network's coverage of the Winter Olympic Games.—\n\n_This story first appears atTheDesk.net, a premium source for original news and analysis on the business of media and technology._\n\n**Never miss a story —make sure our stories appear in your Google search results by adding us as a trusted source, and sign up for our free newsletters here.**",
  "title": "Winter Olympic Games pull in strong numbers for NBC affiliates"
}