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  "path": "/2026/02/parks-associates-cost-is-biggest-driver-of-streaming-churn-in-2025/",
  "publishedAt": "2026-02-11T22:46:20.000Z",
  "site": "https://thedesk.net",
  "tags": [
    "News",
    "Streaming",
    "Technology",
    "Television",
    "Parks Associates",
    "TheDesk.net",
    "make sure our stories appear in your Google search results by adding us as a trusted source",
    "sign up for our free newsletters here."
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  "textContent": "Nearly one-quarter cancel after finishing a series, while about one in five leave because they cannot find something to watch.—\n\n_This story first appears atTheDesk.net, a premium source for original news and analysis on the business of media and technology._\n\n**Never miss a story —make sure our stories appear in your Google search results by adding us as a trusted source, and sign up for our free newsletters here.**",
  "title": "Parks Associates: Cost is biggest driver of streaming churn in 2025"
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